Want to go green (and every colour in between) with your closet? We’ve got the goods. With a focus on zero-waste clothing, the eco-friendly brand Goods Conscious Clothes is all about quality basics that can be returned at a later time and recycled into new pieces. In exchange, you’ll receive a swap credit that you can use for new clothes so you can upgrade your closet, too.

Goods Conscious Clothing is a luxury Canadian clothing brand that aims to target young and middle aged adults with their timeless styles, ethical practices and carefully-crafted pieces. The goal of this brand is to encourage consumers to be more conscious when purchasing quality garments.

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The main objective of this project was to create a brand identity that looked luxurious, eco-conscious, and stylish that would emulate what the brand Goods Conscious Clothing could look like. This project was assigned to me during my internship where I was challenged to brainstorm and create branding elements such as the logo and specified mockups within a short timeframe.

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As a result, an earthy, minimalist yet vibrant appearance was crafted for Goods Conscious Clothing. Combining burlap and paper textures with an elegant aesthetic, this brand is set to encourage Canadian adults to shop good and consciously. ​