My beer brand, Poison Dart Pale Ale was created for my 2nd year Specialized Print Design class. The elements and graphics for this beer brand project came into creation by utilizing the tools on Adobe Illustrator and Photoshop.

 

I wanted to challenge myself create a brand that would catch the eyes of a younger, creative, and fun audience. My wish with this project was to showcase the idea of creating something fun and taboo to drink; something so tasty that it challenges the individual’s tastes.

 

When you drink Poison Dart Pale Ale, it will refresh you in the most addictively virulent way.